Scottish Ice Hockey is forging a new path

Since deciding to create a new National Governing Body to represent ice hockey in Scotland, we recognised the opportunity to create a standout brand identity for Scottish Ice Hockey to represent us and help raise our profile.

Our new brand identity will help bring strength and credibility and enable us to present ourselves professionally to stakeholders, clubs, players at all levels, coaches, volunteers and fans living in Scotland, the United Kingdom and around the world.

Why a Unicorn?

The unicorn is Scotland’s national animal. It symbolises strength and independence – characteristics that SIH will be taking forward.

It was also important to us that the brand was modern, unique and distinctly Scottish.

One of the challenges was being sure to create a logo that could directly represent the National Governing Body but also work on the players’ jerseys across all age groups.

This was achieved by developing a suite of logos that maintains the core image across all of them – our unicorn.

To support this new brand, one of our goals will be to produce a collection of team wear, jerseys and merchandise, which will be available in due course.

Scottish Ice Hockey is forging a new path – we hope you will join us on the journey.